A new sneaker line for Reebok’s classic collection
Working in a group of three, each designer developed a new sneaker to create a new line for Reebok. Our collection was based around the concept of what a classic sneaker might look like for Reebok, ten, twenty and thirty years into the future. The project revolved heavily around CMF and designing a cohesive line of products.
*Branding used strictly for a student project
Identifying our customer and their environment
CMF and our aesthetic
Sketching multiple concepts
Our three shoes representing stages of the future