Wise Bites
A more sustainable, resealable, plastic packaging
This goal of this project was to design a new plastic packaging for Wise Bites bars. The package needed to be more sustainable than the current design while also being resealable, freezer safe and fit within the aesthetic of a supermarket’s bakery department.
*Branding used strictly for a student project
Individual Project - 2019 (3rd Year - Semester one)
Background
How are Wise Bites bars being packaged now?
Insights
In what ways could the packaging be improved?
Market
How is the competition packaging their products?
Research
What are some popular ‘sustainable’ material options?
Solution
Bio-based HDPE standup pouch
Design
New features and symbols
