Wise Bites
A more sustainable, resealable, plastic packaging
This goal of this project was to design a new plastic packaging for Wise Bites bars. The package needed to be more sustainable than the current design while also being resealable, freezer safe and fit within the aesthetic of a supermarket’s bakery department.
*Branding used strictly for a student project
Individual Project - 2019 (3rd Year - Semester one)
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/ee2cc5c3-e30f-41e3-be7a-f70ed01a0274_rw_1920.jpg?h=68cbf6975b795c1276a0d5849f36ae5f)
Background
How are Wise Bites bars being packaged now?
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/296591f2-fb86-46a7-9503-721746993c9f_rw_1920.jpg?h=afd1266d0d0335c4eabb72d079b6b381)
Insights
In what ways could the packaging be improved?
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/b26aedda-5d4d-4850-bb8e-bea941d8d8ea_rw_1920.jpg?h=f5425623ec0b765f1b5e7b449bfb51e6)
Market
How is the competition packaging their products?
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/b742717a-c2ff-4a46-9bd4-fdadc2735779_rw_1920.jpg?h=80a474675214acb04920200b8d95d58b)
Research
What are some popular ‘sustainable’ material options?
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/8a35c996-7890-4546-a578-853907a426a1_rw_1920.jpg?h=42a734cbd1e8ee2fd35fd6401193fdd3)
Solution
Bio-based HDPE standup pouch
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/5b0322c8-e5ee-4a85-8a37-2a24dab030c1_rw_1920.jpg?h=732814b9e746c4f4cf74a540f6c03f50)
Design
New features and symbols
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/3145f572-9d56-4e88-8d8e-6d15d85e3cd7_rw_1920.jpg?h=d15c4a92061629ce4ddfd75a68d25ff2)
![](https://cdn.myportfolio.com/f48cde11-a598-4039-93d8-e9548801f8f2/db89adeb-b8dc-49c3-b681-62dbde0b8c7f_rw_3840.jpg?h=96c8a136fc1b1b2ebd494571e3fc4f4a)